A Top 10 Women’s Business
& Lifestyle Magazine

Dear fellow female high-flyer,

The dictionary calls a high-flyer “a person who is, or has the potential to be, very successful.” But that raises a bigger question: What does success mean to you?

Over time, I’ve realised success is far less to do with how high you climb - and far more about whether the life you’re building actually feels like your own.

For a while, mine didn’t.

I’d built a solid career - climbing from a Call Centre Operator to Assistant Director of Marketing & Operations at a London comms agency before I turned 30 - and I was proud of that chapter. At first, I was genuinely proud of my progress. But gradually, I began to notice that the direction I was heading wasn’t where I truly wanted to go. The industry, the pace, the lifestyle… it all felt slightly off-course.

There was no dramatic turning point. No turbulence, no sudden drop. Just a quiet awareness that the life and the work I cared most was being squeezed into the margins. And that I wanted more ease, more intention, and more space for the things that felt meaningful.

So I adjusted my course. I chose a different route.

High Flying Design grew from that shift.

We’re a digital magazine for women creating businesses and lives in a way that suits who they are now, not who they were told to be. A place for thoughtful ambition, sustainable growth and joy woven into the everyday, not postponed for “one day.”

If you’ve landed here, you’re probably someone who values those things too.

So have a read (scroll to catch up on the latest). I hope something on these pages gives you permission to build your next chapter in a way that feels good to you - at your own pace, in your own way, with no need to rush or perform.

With love, Shannon Kate Murray (Founder & Editor)