About Us
We are the online magazine for female high-flyers on a journey toward balanced success. We're more than just a publication; we are a movement redefining success for female founders, making it about thriving, not just surviving.
Our story began in early 2020 as a boutique web design studio. Amidst unprecedented challenges, we discovered our purpose.
Our first clients, hair and beauty entrepreneurs forced to close their salon doors during lockdown, found new ways to thrive through our web design and digital strategies.
From those humble beginnings, we expanded our mission, partnering with female high-flyers across various industries—women who founded their businesses with passion and purpose, aiming to create impact, not just profit.
As we grew, we realised something was missing: a sense of sisterhood and community.
How could we support aspiring founders still figuring out how to start?
What about those scaling their businesses, striving for growth without burning out? And most importantly, how could we remind them they’re not alone in their journey of personal and professional growth?
That’s when it hit us. The best journeys are enriched with the right guidance, inspiration, and support. Just like an in-flight magazine enhances a flight, we set out to create something that would help female founders reach their destination confidently while savouring the journey.
And so, we pivoted. High Flying Design relaunched as an online magazine and community for female founders seeking balanced success. We provide practical business strategies, balance-boosting lifestyle tips, and a vibrant community—proving that success doesn’t have to mean sacrificing joy.
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Meet Shannon, Our Founder
Why do I help female high-flyers like you achieve your potential? Because I know what it’s like to feel underestimated.
Growing up, I dreamed of starting my own business long before I fully understood what that meant. By my teenage years, I knew I wanted to transform my passion for writing into a career. Yet, the people around me—family and friends—often made me feel like my ambitions were unrealistic or unattainable on my own terms.
After earning a first-class BA (Hons) in Fashion Journalism in 2017, I started my career in marketing, working in-house before transitioning to a tech agency, where I now serve as Assistant Director of Marketing & Operations.
It wasn’t until 2020 that I finally took the leap into entrepreneurship, launching High Flying Design as a web design studio dedicated to supporting women in business. We empowered founders to take their ventures online during a turbulent time—and watched them thrive against the odds.
By 2024, I knew it was time to take that mission further. High Flying Design evolved into the online magazine and community it is today—empowering female founders to achieve their potential with purpose, balance, and joy.
High Flying Design is here to remind you: nothing is out of reach for high-flyers like us. This is your space to dream big, work smart, and climb higher—together.
Often found working from a cozy cafe, singing along during a scenic drive, strolling by the sea, or gliding across the ice rink.