
BIG Ideas DESERVE SUSTAINABLE Strategy
Helping ambitious women build businesses that feel as good as they look — with clarity, strategy, and momentum that lasts.
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A NOTE FROM SHANNON
Shannon Kate Murray
Founder • Business Strategist • Your Biggest Cheerleader
I know what it’s like to chase “success” and still feel like something’s missing.
I spent seven years in marketing — supporting brands, leading teams, working both in-house and agency-side. I achieved the title, the stability, the validation. But I kept asking myself: Is this it?
Because while I was excelling in a system built by others, what I really wanted was to build something of my own.
The first time I tried? I was in college. I launched a blog - excited, passionate, determined. But when I shared my dream with my family, they didn’t take it seriously.
I was told it wasn’t realistic. That I needed a “proper job”. That my vision wouldn’t make me a living.
So, I listened.
I climbed the corporate ladder. I did everything I was “supposed to." But none of it felt like mine.
That’s why I created High Flying Design.
What started as a boutique web design studio has evolved into something much bigger — a business strategy consultancy and online magazine helping ambitious women build profitable, fulfilling businesses — without losing themselves in the process.
Today, High Flying Design stands for:
Strategy that works - tailored to you
Growth that feels good - sustainable, not stressful
Support that’s real - clarity, structure, and momentum that lasts
Because I’ve learned that success isn’t just about strategy — It’s about belief.
Belief in yourself, in your ideas, and in what’s possible.
For too long, I let other people’s fears dictate my path. Now I help women write their own.
Here’s what I know for sure:
Your dream is valid. Your success is inevitable. And this time? You don’t have to figure it all out alone.
So, if you’re ready to trade hustle for harmony and doubt for direction, I’d love to guide your next chapter. Let’s build a business that thrives - on your terms.
INSIDE MY WORLD: Founders Favourites & Seasonal Obsessions
A behind-the-scenes look at the tools, rituals, and obsessions keeping me inspired, productive, and aligned — in life and business.
PS: Some of the links below are affiliate links (I only recommend what I truly use and love).
My Workday Must-Haves
→ My MacBook Air 15” — light, beautiful, perfect for working anywhere
→ My Personalised Itinerary (yes, I. use my own strategy framework!)
→ A chunky notepad + the ‘Best Year Ever Weekly Planner’ from Oliver Bonas — structure with flow
☕️ Anddd, my current at-home coffee ritual: An iced oat latte with agarve syrup - made with my trusty Nespresso Vertuo machine.
My Go-To Business Tools
Running a streamlined, international business? These tools are everything.
Squarespace → My website platform of choice — intuitive, elegant, and reliable.
Wise Business → For seamless international payments + transfers.
The Books on My Nightstand
The Ritual Effect by Michael Norton → How small rituals shape success in work, relationships, and mindset.
Thinking Bigger by Sarah Dusek → A must-read for women who want to change the world through entrepreneurship.
EARN A % OF YOUR SPEND BACK WHEN YOU SHOP VIA TOP CASHBACK
My Non-Business Ritual
Ice skating — my Friday reset. It’s how I unwind, move, and stay connected to joy.
My Approach to Business + Life
Success isn’t just about what you build — it’s about how you feel while building it.
For me, it’s about clarity, connection, and doing good. Slow mornings. Meaningful work. More memories, fewer regrets.
Faith and belief guide everything I do - from how I support clients to how I grow my own business.
And because I believe in lifting others as I rise, I give back through Kurandza.
At the heart of it all? I want to live well, do good, and help other women do the same - with clarity, confidence, and a business that feels like home.