Helping visionary women grow with clarity and calm
Clarity-led strategy. Soulful support. Thoughtful tools to build a business that feels good to run — and even better to grow.
As seen in:
A letter from Shannon
Shannon Kate Murray
Founder • Business Strategist • Certified Coach
I know what it’s like to chase success — and still feel like something’s missing.
For years, I followed the path I thought I should take: a career in marketing, the steady promotions, the high-achieving milestones. I led strategy, delivered results, earned the title. But behind the scenes, I kept wondering — is this really it?
I’ve always been driven. But I never resonated with the grind. I wanted a different kind of success — one that felt good on the inside, too. One that allowed space for vision and values, for ambition and wellbeing.
So I built it.
High Flying Design began as a web design studio during lockdown, helping women get their businesses online in a time of chaos. But it quickly became something more:
A space where clarity comes first.
Where strategy is personal.
Where growth doesn’t come at the cost of peace.
Today, High Flying Design is a business growth studio and online magazine — here to support visionary women like you with soulful strategy, honest insight, and tools that meet you where you are.
Because the truth is, most of my clients already have a business. They’ve launched, they’ve built — but somewhere along the way, things got messy, or unclear, or simply misaligned. They’re smart, thoughtful, high-achieving women who are craving calm, structure, and clarity again. Not another cookie-cutter course or pushy blueprint — just the right questions, the right support, and the right next move.
They want to feel clear on what to do next — and why it matters.
They want to stop second-guessing their strategy and start feeling confident in their own voice, vision, and value.
And they want to build something that reflects who they are now, not just who they were when they started.
That’s where I come in.
Through 1:1 services like The Business Reset and The First-Class Flight, I help women like you simplify what’s messy, strengthen what’s working, and move forward with strategy that feels sustainable — and success that actually feels good.
Because success isn’t just about what you build.
It’s how you feel while building it.
Whether you're here for coaching, creative clarity, or just need a place to land for a while — welcome. You’re in the right place. And I’m so glad you’re here.
INSIDE MY WORLD: tools, rituals, and rhythms that support my business — and my peace
I believe how we work matters just as much as what we’re working towards. These are a few of the things I use (and love) to stay focused, inspired, and gently productive — whether I’m mapping strategy for a client or easing into a slower Friday.
PS: Some links are affiliate — which means I may earn a small commission at no extra cost to you. I only ever share what I truly use, trust, and believe in. Thank you for supporting the brands that support this work.
My workday must-haves
→ My MacBook Air 15” — light, beautiful, perfect for working anywhere
→ My Personalised Itinerary (yes, I use my own clarity framework!)
→ An iced agarve latte made with my trusty Nespresso Vertuo.
Go-to business tools
Squarespace → Elegant, intuitive, and built for beautiful online presence
Wise Business → Seamless international payments & transfers.
On my nightstand
→ The Ritual Effect by Michael Norton
→ Thinking Bigger by Sarah Dusek
My joy ritual
Ice skating — my Friday reset. It’s movement, presence, and clarity all in one.