Zoom Call Makeup Tips: How to Look Polished and Radiant on Camera
By Barbara Ayisi.
From virtual meetings to online catch-ups, looking polished on a Zoom call can boost your confidence and leave a lasting impression. Luxury makeup artist Barbara Ayisi shares her expert tips on achieving a camera-ready look that’s effortless, fresh, and flattering.
1. Start with a Hydrated, Glowing Base
A flawless look begins with great skincare. Before applying makeup, prep your skin with a hydrating moisturiser like Bobbi Brown Vitamin Enriched Face Base to create a smooth canvas. A dab of Kiehl’s Eye Cream helps brighten and refresh the under-eye area, while Bobbi Brown Lip Balm keeps lips soft and hydrated. Well-moisturised skin reflects light beautifully, making you look naturally radiant on camera.
2. Brighten and Lift Your Eyes
Zoom’s harsh lighting can exaggerate dark circles and fine lines. Combat this by applying a lightweight, brightening concealer such as Nars Soft Matte Concealer under your eyes to even out discolouration. Curl your lashes to open up your eyes and add a coat of volumising mascara to define them - this quick step instantly makes you look more awake and refreshed.
3. Define Your Brows for Instant Structure
Well-groomed brows frame your face and enhance your expressions on camera. Fill in sparse areas with a precise brow pencil or tinted brow gel for a natural, polished look. Avoid overly harsh lines - soft, feathery strokes create the most flattering effect.
4. Add a Natural Flush of Colour
A little blush goes a long way in preventing your face from looking washed out on screen. A soft cream blush, like Glossier Cloud Paint, blends effortlessly into the skin for a fresh, natural glow. Apply it to the apples of your cheeks and blend upwards for a youthful lift.
5. Perfect Your Lip Colour for a Polished Look
Neutral lip shades work well for a professional yet polished appearance, while a bold lip can add vibrancy and confidence to your look. If you prefer a natural tint, try Bobbi Brown Extra Lip Tint. For a more statement look, go for a classic red or berry shade that complements your skin tone.
6. Control Shine and Set Your Look
Cameras tend to amplify shine, especially under bright lighting. Use a lightweight translucent setting powder or blotting papers to control excess oil without making your skin look dry. A light mist of hydrating setting spray will keep everything in place while maintaining a natural glow.
Bonus Tip: Adjust Your Lighting for the Best On-Camera Look
Good lighting makes all the difference! Position yourself facing natural light for a soft, even glow. If that’s not possible, use a ring light or soft LED light to illuminate your face evenly without creating harsh shadows.
With these simple yet effective tips, you’ll feel confident and camera-ready for any Zoom call. Looking your best isn’t about heavy makeup - it’s about enhancing your natural beauty in a way that translates well on screen. Try these techniques and let your virtual presence shine!
