Carla Edwards on Strategic Growth, Adaptability, and Building a Unique Beach Hut Brand
In this “Female Founders in Focus” interview, we spotlight Carla Edwards, an entrepreneur whose vision has transformed a spontaneous idea into a thriving beach hut rental business on Essex’s Sunshine Coast. Carla shares her insights on scaling a niche venture, navigating challenges, and maintaining authenticity. Her story is a testament to the power of strategic thinking and dedication.
Carla Edwards, founder of Beach Hut Hire Holland-on-Sea
Q: Carla, what inspired you to embark on this entrepreneurial journey?
Carla: My career began in design, but my passion for coastal living led me to this unique niche. I wanted to build a brand that resonates on a personal level with our clients, creating spaces that offer both beauty and function. I’m proud of how our huts reflect a thoughtful approach that connects with people in a genuine way.
Q: Balancing two demanding roles is no small feat. How do you manage your time effectively?
Carla: Structure is everything. I dedicate my mornings and evenings to managing the beach huts, particularly during our busy season, while preserving time for my design work. Being disciplined with my schedule allows me to keep up with the growing demands of the business and stay focused on long-term goals.
Pro Tip: For aspiring multi-hyphenates, prioritizing and setting clear boundaries can be the key to sustainable success.
Q: What motivated you to take the leap with that first beach hut?
Carla: It was a combination of spontaneity and intuition! In 2018, my fiancé spotted a hut for sale, and something just clicked. That first leap was unplanned, but it ultimately became the foundation of something much larger. Trusting your instincts is crucial when you see an opportunity with potential.
Pro Tip: Sometimes, opportunity knocks in unexpected ways. A bold decision can open doors to entirely new ventures.
Q: The post-pandemic surge in demand reshaped many businesses. How did it impact yours?
Carla: The renewed focus on local travel created an incredible demand for our huts. We were able to grow significantly, welcoming guests from around the UK and beyond. It’s been rewarding to provide a place of relaxation and community, especially during a time when people craved connection.
Q: You’ve cultivated a distinct brand identity. What strategies have helped you stand out?
Carla: Our brand reflects both style and functionality, and we’re proud to offer spaces with thoughtful design touches. My fiancé and I focus on creating an inviting atmosphere, and our commitment to that has resonated with guests. Building a strong online presence and engaging with our community through social media has also been instrumental in attracting and retaining customers.
Pro Tip: Develop a brand that authentically reflects your values and vision; it builds lasting connections with your audience.
Q: Any advice for other women considering a similar path?
Carla: Absolutely. Start small and don’t worry if it’s not perfect from the outset. Seek mentorship and invest in relationships with people who inspire you. A supportive network can make all the difference as you build and grow. Remember, every step forward—no matter how small—brings you closer to your vision.
Pro Tip: Leverage your network for both support and insight. Surrounding yourself with mentors and peers creates a foundation for growth.
Takeaways from Carla’s Journey:
1. Trust Your Instincts: Sometimes, a leap of faith can yield big rewards.
2. Prioritize Structure: Balance multiple demands with a disciplined approach.
3. Build an Authentic Brand: A genuine brand resonates deeply with clients.
4. Invest in Your Network: Strong connections foster professional growth.
5. Adapt to Market Shifts: Stay agile and responsive to new opportunities.
