Post-Lockdown E-commerce: 12 Power Moves to Bring Back Your Customers
If your online sales surged during lockdown but have since lost steam, you’re not alone. The shift from booming orders to a quieter digital storefront is something many e-commerce owners are facing. But here’s the good news: it’s entirely possible to reignite that spark and bring your e-commerce business back into the spotlight. This guide dives into twelve power-packed strategies that can help you not only regain lost sales but also propel your brand to new heights. Whether you’re running a small boutique or managing a large online store, these tips can give your e-commerce efforts the boost they need.
12 Strategies to Boost Your E-commerce Sales
1. Grow Your Email List
The money is in the list! Building a robust email list is one of the best ways to nurture customer relationships, keep them engaged, and encourage repeat purchases.
2. Create a Series of How-to Videos
Visuals are a game-changer. How-to videos give your customers valuable insights into how to use your products, helping them see the benefits first-hand.
3. Send Shopping Cart Abandonment Emails
Recover those potentially lost sales by reminding customers of items left in their carts. Sweeten the deal with a small incentive and make it easy for them to complete the purchase.
4. Use Remarketing to Bring People Back
Stay top of mind with remarketing ads. These can be tailored to past visitors, showing them relevant promotions and enticing them back to your site.
5. Publish Powerful Blog Posts
A blog isn’t just for boosting SEO; it’s an opportunity to establish yourself as a trusted expert. Informative blog posts draw people in, keep them on your site, and make them more likely to buy from you.
6. Upsell and Downsell at Checkout
Maximize every purchase by suggesting complementary or upgraded items at checkout. It’s a subtle nudge that can significantly increase the average order value.
7. Send Wish List Reminders
Give customers a gentle reminder to buy items they’ve saved in their wish lists, especially during sales or limited-time promotions.
8. Set Up an Exit Intent Pop-up
Just as they’re about to leave, a well-placed pop-up can capture potential customers with an irresistible offer or a chance to sign up for future updates.
9. Collaborate with Influencers in Your Niche
Influencers can amplify your reach by showcasing your products to a loyal, engaged audience who already trusts their recommendations.
10. Host a Giveaway
Giveaways generate excitement, drive engagement, and attract new visitors to your site. They’re also a great way to collect emails and build brand awareness.
11. Encourage Customer Reviews and Display Them Strategically
Social proof matters! Positive reviews can be the push potential buyers need. Make sure these are easy to find on your product pages.
12. Create Pinterest-Specific Images
Pinterest is a visual powerhouse for e-commerce. By creating attention-grabbing, optimized images, you can drive more traffic from this platform to your store.
Next Steps
These strategies can give your e-commerce sales a serious lift, no matter your industry or business size. If you’ve tried these tactics and your sales still aren’t where you want them to be, it might be time to review your product lineup. Tools like Google Trends can help you identify current demand, ensuring you’re in sync with shifting customer preferences.
Success in e-commerce is about adapting, staying relevant, and making the most of every tool available. Try these tactics and watch your brand’s digital footprint grow. And if you need extra support implementing any of these strategies, reach out to a digital marketing expert for tailored guidance.
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