To help you create a powerful and unique brand name, Grant Polachek has shared a simple step-by-step guide for HFD Magazine readers.

Join my conversation with Carla Edwards, where she shares how she went from freelance graphic designer and mum of two to the unexpected owner of a thriving beach hut hire business.

After taking a well-deserved winter break, are you finding it difficult to get back into work? A change in your actions might be required to shift the energy in your space from rest to work mode.

What practices do you need to take to make sure you best preserve your website and its search ranking when moving it to a different platform?

How can you keep your website feeling fresh and appealing without committing to a complete overhaul? Don't worry; we've got you covered with ten practical tips to breathe new life into your online presence.

If you're reading this, you may have noticed a common challenge – clients who come to you for a specific project or issue but don't return for more business. The constant pursuit of new clients and income can be stressful.

Explore the enduring significance of websites in the digital age and discover why they remain essential, even if you already dominate social media.

The greatest thing about email marketing that separates it from other methods of marketing is the fact that your list is made up of people who actually want to hear from you. This means that your email campaigns should get engagement pretty effortlessly, but if they’re not, chances are, you’re doing something wrong.

If you think sending emails is outdated and pointless, think again. Email marketing generates ($42) for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.

Understanding the different types of content will help you create more of it and best case scenario, attract more of your dream clients increasing your business revenue.

A solid introduction into the free business tool by Google that you should be taking advantage of as a local business, if you’re not already that is.

While having a website for your business is absolutely essential, taking advantage of your new digital footprint is an ongoing process that has only just begun.

You shouldn’t be making changes to your website once it’s gone live unless, of course, it’s a decision led by data. Heatmaps are a fabulous tool to help you figure out how your dream clients are using your website, without getting completely overwhelmed with numbers.

Here we will teach you how to customise how your website appears on Google Search for websites hosted on Wix, Shopify and Squarespace.

With new website platforms emerging all the time, how do you know which one is right for your business?

It is all thanks to the people in my network that I am on the path that I am, which is why I wanted to share this little reminder for you to never underestimate the power of your network.

As an eCommerce business owner, ensuring your products are featured on the Google Shopping tab is essential. But here's the pivotal question: how can you get your products prominently displayed in this sought-after section of Google's search results?

If you made a killing during lockdown, but are now finding that your sales are declining, you might be wondering how digital marketing could help you get back to where you once were - which of course was thriving online.

Discover why blogging is still a valuable marketing tool for your business. Boost your SEO, develop relationships with clients, establish your industry authority, and create opportunities for sharing.

Bringing your business online can be daunting as, depending on your business size, it can be a really big undertaking. Thanks to this in-flight magazine, the whole process will feel easy.