Build a Career & Business That Elevates You
Your ambition deserves a strategy. Whether you're launching, scaling, or redefining your next move, this hub gives you the insights, tools, and support to grow with confidence—without burning out.
Build a business that aligns with your vision.
Lead with confidence and clarity.
Navigate career shifts with purpose.
Explore actionable advice, real founder stories, and expert insights to help you rise higher—on your terms.
The Best Cities for Women in Business
Discover the best cities for women in business according to the 2023 Dell Women Entrepreneur Cities Index. Learn how these cities foster and support high-potential women entrepreneurs.
Spring Into Action and Tidy up Your Digital Life
Very much like your home, your digital space is also something that could probably do with a spring clean right about now.
To Outsource or to Not Outsource: The Real Talk on Delegating Without Losing Control
Outsourcing your work could help you increase your income and work less hours. But is it really the right thing to do?
How Small Businesses Can Harness the Power of Events for Big Impact
Worried that events are just for big brands with big budgets? Don’t! because they’re really not. Events can do wonders for businesses of all sizes.
How to Kickstart Your Career in Digital Marketing
While the marketing industry may give the impression of heightened competitiveness in recent years, it's worth noting that I encountered similar struggles upon my graduation. Discover the strategies and insights that paved the way for me to secure my very first job in digital marketing.
How to Dream up the Perfect Business Name
To help you create a powerful and unique brand name, Grant Polachek has shared a simple step-by-step guide for HFD Magazine readers.
Carla Edwards on Strategic Growth, Adaptability, and Building a Unique Beach Hut Brand
Join my conversation with Carla Edwards, where she shares how she went from freelance graphic designer and mum of two to the unexpected owner of a thriving beach hut hire business.
How to Build Momentum After a Refreshing Work Break
After taking a well-deserved winter break, are you finding it difficult to get back into work? A change in your actions might be required to shift the energy in your space from rest to work mode.
How to Switch Website Platforms Without Losing Your SEO Edge
What practices do you need to take to make sure you best preserve your website and its search ranking when moving it to a different platform?
10 Smart Ways to Refresh Your Website—No Redesign Needed
How can you keep your website feeling fresh and appealing without committing to a complete overhaul? Don't worry; we've got you covered with ten practical tips to breathe new life into your online presence.
Client Loyalty Unlocked: Strategies to Keep Them Coming Back for More
If you're reading this, you may have noticed a common challenge – clients who come to you for a specific project or issue but don't return for more business. The constant pursuit of new clients and income can be stressful.
Why Every Ambitious Brand Needs a Website—Even with a Major Social Media Following
Explore the enduring significance of websites in the digital age and discover why they remain essential, even if you already dominate social media.
Is Your Email Marketing Falling Flat? Here’s How to Fix It
The greatest thing about email marketing that separates it from other methods of marketing is the fact that your list is made up of people who actually want to hear from you. This means that your email campaigns should get engagement pretty effortlessly, but if they’re not, chances are, you’re doing something wrong.
Email Marketing: Impact & Tips for Building Your List
If you think sending emails is outdated and pointless, think again. Email marketing generates ($42) for every $1 spent, which is an astounding 4,200% ROI, making it one of the most effective options available.
4 Types of Highly Effective Blog Content for Your Website
Understanding the different types of content will help you create more of it and best case scenario, attract more of your dream clients increasing your business revenue.
Google My Business: The Free Tool Every Founder Needs
A solid introduction into the free business tool by Google that you should be taking advantage of as a local business, if you’re not already that is.
Mastering Google’s Algorithm: Elevate Your Website and Amplify Traffic
While having a website for your business is absolutely essential, taking advantage of your new digital footprint is an ongoing process that has only just begun.
Unlocking User Insights: The Simple Guide to Heatmaps for Your Website
You shouldn’t be making changes to your website once it’s gone live unless, of course, it’s a decision led by data. Heatmaps are a fabulous tool to help you figure out how your dream clients are using your website, without getting completely overwhelmed with numbers.
Quick Fixes for Your Google Search Snippet: A Guide to SEO Basics
Here we will teach you how to customise how your website appears on Google Search for websites hosted on Wix, Shopify and Squarespace.
Battle of the Website Builders: Squarespace vs. Shopify vs. Wix – Which Platform is Best for You?
With new website platforms emerging all the time, how do you know which one is right for your business?